Report Descriptions:

The Global Next Generation Stevia Market was estimated at USD 3.23 billion in 2025 and is projected to reach USD 5.5 billion by 2035, growing at a robust CAGR of 11.39% during the forecast period from 2026 to 2035. The Next Generation Stevia market report provides a comprehensive industry assessment, analyzing economic conditions, technological advancements, regulatory frameworks, and evolving consumer behavior to deliver a clear view of future growth potential.

With 2025 as the base year, the Next Generation Stevia market is witnessing steady expansion driven by innovation, rising consumer demand, and rapid technological progress. Companies are increasingly refining their go-to-market (GTM) strategies to capture emerging opportunities and respond to shifting market dynamics.

Looking ahead to 2035, the market is expected to sustain its growth momentum, supported by continuous R&D investments, strategic partnerships, and mergers and acquisitions. Businesses that prioritize innovation, agile GTM strategies, and alignment with consumer needs are likely to achieve long-term success. The report delivers detailed insights into key drivers, restraints, opportunities, and challenges across segments, regions, and countries, supported by qualitative and quantitative analysis covering the period from 2017 to 2035.

Historical Analysis (2017–2024): Reviews past market trends, performance metrics, and growth patterns to identify factors shaping current and future market behavior.

Forecast and Projections (2026–2035): Provides forward-looking market estimates, highlighting growth opportunities, emerging trends, and regional developments.

Compound Annual Growth Rate (CAGR): Presents a clear CAGR calculation for 2026–2035, enabling stakeholders to evaluate market growth potential over the forecast period.

Next Generation Stevia Market

Next Generation Stevia Market

The next generation stevia refers to steviol glycosides particularly Rebaudioside D (Reb D) and Rebaudioside M (Reb M). High-purity Rebaudioside M (also referred to as Rebaudioside X) is a zero-calorie natural sweetener developed collaboratively by PureCircle Limited and The Coca-Cola Company for application in foods and beverages. It is one of the lesser-known sweet compounds derived from the Stevia rebaudiana Bertoni plant, which originates from South America. As a steviol glycoside, Rebaudioside M consists of a steviol-based aglycone core known as ent-kaurene, and occurs in combination with at least ten other naturally sweet steviol glycosides. Stevia-based sweeteners, including Rebaudioside M, have received regulatory approval for use in various countries such as the United States, European Union member states, Japan, China, Brazil, and others.

Rebaudioside M showed strong stability and functionality across various food products, including beverages, tabletop sweeteners, chewing gum, and yogurt. It maintained sweetness in soft drinks for up to 26 weeks, remained stable in sweetener formulations for 52 weeks, and retained quality in chewing gum and yogurt during processing and storage. Sensory tests confirmed consistent, acceptable sweetness across applications.

What are the drivers of next generation stevia market?

The demand for natural, low-calorie sweeteners has significantly increased due to rising health consciousness and the global effort to reduce sugar consumption. This has accelerated the adoption of next-generation stevia, particularly Rebaudioside M and D, which offer a cleaner, sugar-like taste.

The food and beverage industry's growing shift toward clean-label products has driven manufacturers to reformulate using ingredients like high-purity steviol glycosides. These compounds are perceived as natural and more consumer-friendly compared to artificial sweeteners.

Advancements in bioconversion and fermentation technologies have enabled the scalable and cost-effective production of rare steviol glycosides, which were previously limited due to low natural concentrations in stevia leaves.

Regulatory approvals for next-generation stevia components across major markets such as the US, EU, Japan, and China have facilitated broader commercial use, encouraging investment and innovation in this space.

Strategic partnerships between global beverage and ingredient companies, such as Coca-Cola and PureCircle, have accelerated the commercialization and market penetration of next-generation stevia products worldwide.

What are the challenges and restraining factors of next generation stevia market?

High production costs remain a major challenge, especially for rare steviol glycosides like Rebaudioside M and D, which are naturally present in low concentrations and require advanced technology for efficient extraction or synthesis.

Taste perception varies by region, and some consumers may still detect slight aftertastes, especially in certain food matrices, posing challenges in product reformulation and widespread acceptance.

Limited consumer awareness of next-generation stevia varieties compared to traditional stevia or other sweeteners may slow adoption, particularly in emerging markets where educational marketing is needed.

What are the regional trends of next generation stevia market?

The North American market for next-generation stevia is driven by growing consumer demand for healthier, low-sugar products in beverages, dairy, and snacks. With U.S. FDA approval and increasing focus on clean-label ingredients, manufacturers are incorporating high-purity steviol glycosides like Reb M and Reb D, aided by advancements in fermentation technology.

In Europe, the push for sugar reduction is reinforced by health policies such as sugar taxes and restrictions on artificial sweeteners. Consumer preference for natural and clean-label ingredients is high, and EFSA’s approval of bioconversion-derived steviol glycosides supports the expansion of next-generation stevia in reformulated food and beverage products.

Asia-Pacific is both a major stevia producer and a growing consumer base, especially in countries like China, Japan, and South Korea. Local cultivation and advances in biotechnological production are supporting market growth. Rising rates of diabetes and a shift toward natural sweeteners in processed foods are key drivers across the region.

Latin America, particularly Brazil and Argentina, is experiencing rising interest in next-generation stevia due to increasing awareness of health and wellness. Brazil’s strong stevia farming base, combined with demand for clean-label reformulations, is supporting regional growth. Companies are slowly adopting high-purity glycosides for beverage and snack innovations.

In the Middle East and Africa, demand for low-calorie natural sweeteners is gradually emerging, especially in the Gulf countries where lifestyle diseases are on the rise. While the region is dependent on imports, multinational companies are expanding presence with stevia-based product launches, driving awareness and initial adoption.

Country-Wise Outlook:

U.S. Embraces Next-Gen Stevia for Sugar Reduction:

In the United States, the adoption of next-generation stevia is increasing due to heightened health awareness and supportive regulatory frameworks. The approval of high-purity steviol glycosides like Rebaudioside M and D, particularly those produced through bioconversion and fermentation, has opened pathways for broader use in food and beverage reformulations aimed at reducing sugar content. Consumers are showing strong preferences for natural, plant-based ingredients with clean labels, reinforcing the momentum for stevia-based solutions. The United States FDA in 2018 approved the filing of Reb M produced from a controlled, submerged, aerobic fed batch fermentation of a high yielding strain of Yarrowia lipolytica by Dr. Katherine Vega.

Technological advancements are enhancing the commercial viability of next-gen stevia, making it suitable for a variety of applications, including soft drinks, dairy products, and snacks. The U.S. market's focus on reducing calorie intake and combating obesity is contributing to widespread interest in sweeteners that deliver sugar-like taste without undesirable aftertastes or health drawbacks. This is fostering continuous innovation in sweetener formulations across several food sectors.

Germany Leads in Clean-Label Stevia Innovation:

In Germany, next-generation stevia is gaining traction due to favorable regulatory conditions and strong consumer demand for clean-label and natural products. The country's structured approach to food safety and ingredient transparency has supported the integration of high-purity steviol glycosides into reformulated foods, particularly those marketed as low-sugar or health-oriented. There is a growing emphasis on reducing added sugar across packaged food and beverage segments.

The trend toward functional and wellness-oriented food products is pushing manufacturers to explore alternatives that maintain taste while meeting nutritional goals. High-purity stevia extracts are being used to align with sugar-reduction policies and public health campaigns. Germany's position as a major European food innovation hub ensures a steady uptake of advanced sweetener technologies in both domestic and export-oriented product lines.

Japan Advances Stevia Use in Functional Foods:

Japan’s long history of stevia use provides a strong foundation for the rise of next-generation variants. Regulatory acceptance and consumer familiarity allow high-purity steviol glycosides to be used in a wide range of product categories. These include beverages, desserts, and traditional foods where a clean, sugar-like taste is highly valued. The preference for minimally processed and health-supportive ingredients drives innovation in sweetener systems.

Japan’s aging population and growing interest in blood sugar management also support the integration of next-gen stevia into foods targeted at health-conscious consumers. Product developers prioritize taste integrity, making the superior sensory profile of Rebaudioside M and D highly appealing. Continued research and development in fermentation-based production methods are ensuring cost efficiency and expanding usage across the Japanese food industry.

Competitive Analysis:

The next-generation stevia market is marked by intense competition focused on the development and commercialization of high-purity steviol glycosides like Rebaudioside M and D. Companies are investing heavily in R&D to overcome challenges related to taste optimization and production scalability. Bioconversion and fermentation technologies are at the core of innovation, enabling cost-effective manufacturing and improving the sweetness profile to more closely resemble that of sucrose.

Strategic partnerships between ingredient developers and food manufacturers are driving product integration into a wide range of food and beverage applications. These collaborations allow faster market entry for new stevia-based formulations and help tailor sweetness solutions to regional taste preferences and regulatory requirements. The emphasis is on creating customizable sweetener systems that meet consumer expectations for both health and flavor.

Product differentiation plays a significant role in competitive positioning, with companies focusing on purity levels, non-GMO certification, and label-friendly claims. Taste remains a critical determinant, and offerings with reduced bitterness and better aftertaste performance gain a clear advantage. The ability to demonstrate stability across different food matrices also enhances a brand’s competitiveness in this space.

The pricing landscape is evolving as next-gen production technologies mature and yield improvements increase. While cost has been a barrier to widespread adoption, advancements in fermentation and enzymatic conversion are making high-purity glycosides more accessible. This price-performance shift is allowing next-generation stevia to compete more directly with both traditional stevia and synthetic sweeteners.

Market players are increasingly focusing on regulatory approvals and global distribution capabilities to secure footholds in diverse regions. Success depends not only on innovation but also on navigating varying international standards, achieving consumer trust, and offering consistent quality. The competitive dynamics continue to be shaped by both technical breakthroughs and regulatory harmonization efforts across global markets.

Key players in the market are Cargill, Tate & Lyle PLC, Ingredion Incorporated, PureCircle Limited, SweeGen Inc., GLG Life Tech Corporation, Stevia Corp., Zhucheng Haotian Pharma Co. Ltd., Sunwin Stevia International, Inc., ADM (Archer Daniels Midland Company), Morita Kagaku Kogyo Co., Ltd., Evolva Holding SA, Layn Natural Ingredients, Wisdom Natural Brands, Biovittoria Limited, and other players.

Recent Development:

In June 2025, Layn Natural Ingredients launched SteviUp M2, a high-purity Rebaudioside M sweetener with cleaner taste and reduced aftertaste. GRAS-certified and designed for better solubility, it is suited for various food and beverage uses. The product was showcased at the IFT First Annual Meeting.

In August 2024, BONTAC introduced a premium, high-purity Rebaudioside D (Reb D) stevia powder, featuring over 95% purity and a clean, sugar-like sweetness with minimal aftertaste. Designed for use in low-calorie foods and beverages, the ingredient offers excellent solubility, heat stability, and versatility across multiple applications—aiming to elevate the next-generation stevia category.

Study Period for the Next Generation Stevia Market:

Next Generation Stevia Market

Report Highlights:

Our team of experienced researchers has meticulously gathered and analyzed data to deliver a thorough examination of market dynamics, competitive landscape, and emerging technologies. With a focus on delivering actionable intelligence, this report aims to empower decision-makers with the information needed to make informed choices and stay ahead of the competition. Whether you are a seasoned industry player or a new entrant, our market research report serves as a strategic tool to navigate the complexities of the market, aiding in successful business planning and growth strategies.

Key Chapters of our Next Generation Stevia Market Report includes:

Market Dynamics, Variables, and Industry Analysis:

This chapter of our Next Generation Stevia market report provides an in-depth examination of the factors shaping the industry landscape. This section typically encompasses several key elements to offer a comprehensive understanding of the industry landscape such as market drivers & restraints analysis, market opportunities & trend analysis, market size & growth analysis, competitive analysis, SWOT analysis, business environment tools such as Porter's five forces & PESTEL analysis, Ansoff Matrix analysis, penetration & growth prospect analysis, regulatory framework & reimbursement scenario analysis, impact of macro & micro economic factors analysis such as Covid-19 impact, GDP growth, market inflation, U.S.- China trade war, Russia-Ukraine war impact, and supply chain analysis.

Segment Analysis & Forecast to 2035:

The segment analysis chapter of Next Generation Stevia market report is a critical section that delves into a detailed examination of the market's various segments. Segmentation involves dividing the market into distinct categories based on certain criteria to better understand and address the diverse needs of consumers. This chapter typically follows the introduction and provides a more granular view of the market, offering valuable insights for businesses and stakeholders. The components of the chapter lude segment definitions to understand the inclusions and exclusions of the study, assumptions, market size estimates and growth trend analysis of each segment, qualitative analysis of the segment, technological advancements, market penetration rate, market adoption rate, market share examination by each segment, segment growth drivers and restraint barriers, consumer behaviour and challenge analysis.

Regional Market Analysis & Forecast to 2035:

The chapter in Next Generation Stevia market research report is a pivotal section that examines and predicts the market dynamics and trends specific to different geographical regions. This chapter is crucial for businesses and stakeholders seeking a comprehensive understanding of how the market behaves across various locations, enabling them to tailor strategies and make informed decisions based on regional variations. The regional analysis chapter of our Next Generation Stevia market report is classified into regions & country-level. The chapter consists of North America (U.S., Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Denmark, Norway, Rest of Europe), Asia Pacific (Japan, China, India, Australia, South Korea, Thailand, Rest of Asia Pacific), Latin America (Brazil, Mexico, Argentina, Colombia, Rest of Latin America), Middle East & Africa (South Africa, Saudi Arabia, UAE, Kuwait, Rest of Middle East & Africa).

Next Generation Stevia Market

Competitive Analysis & Company Profiles:

This section of a Next Generation Stevia market report is a crucial segment that provides a comprehensive overview of the competitive landscape within the market. This section is vital for businesses, investors, and stakeholders seeking insights into key players, their market positioning, strengths, weaknesses, strategies, and potential impacts on the overall market dynamics. The chapter includes research methodology used to analyse the market competition, list of key players operating in the market, detailed company profile section which includes company overview, business verticals, financial performance, product/services benchmarking, geographical presence, and strategic initiatives.

Key Players Operating in the Next Generation Stevia Market are as follows:

• Cargill
• Tate & Lyle PLC
• Ingredion Incorporated
• PureCircle Limited
• SweeGen Inc.
• GLG Life Tech Corporation
• Stevia Corp.
• Zhucheng Haotian Pharma Co. Ltd.
• Sunwin Stevia International, Inc.
• ADM (Archer Daniels Midland Company)
• Morita Kagaku Kogyo Co., Ltd.
• Evolva Holding SA
• Layn Natural Ingredients
• Wisdom Natural Brands
• Biovittoria Limited

Next Generation Stevia Market

Report Scope:

Quintile Reports has segmented the Next Generation Stevia market into the following segments:

Based on Form, the Next Generation Stevia market is segmented into:

• Powder
• Liquid

Based on Product Type, the Next Generation Stevia market is segmented into:

• Rebaudioside M (Reb M)
• Rebaudioside D (Reb D)
• Other next-gen glycosides

Based on Application, the Next Generation Stevia market is segmented into:

• Beverage
• Bakery & Confectionery
• Dairy Products
• Cereal-Based Products
• Carbonated Beverages
• Juices
• Nutraceuticals / Pharmaceuticals

Based on End-Use Channel, the Next Generation Stevia market is segmented into:

• B2B (food & beverage manufacturers)
• B2C
  • Supermarkets/Hypermarkets
  • Specialty Health Stores
  • Online Retail
  
  

  Report Scope	Details
  Report Version	2026
  Growth Rate	CAGR of 11.39 from 2026 to 2035
  Base year	2025
  Actual estimates/Historical data	2017 - 2024
  Forecast period	2026 - 2035
  Quantitative units	Revenue in USD million/billion & CAGR from 2026 to 2035
  Country scope	North America (U.S., Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Denmark, Norway, Rest of Europe), Asia Pacific (Japan, China, India, Australia, South Korea, Thailand, Rest of Asia Pacific), Latin America (Brazil, Mexico, Argentina, Colombia, Rest of Latin America), Middle East & Africa (South Africa, Saudi Arabia, UAE, Kuwait, Rest of Middle East & Africa).
  The Segment covered by Form	Powder Liquid
  The Segment covered by Product Type	Rebaudioside M (Reb M) Rebaudioside D (Reb D) Other next-gen glycosides
  Companies covered	Cargill Tate & Lyle PLC Ingredion Incorporated PureCircle Limited SweeGen Inc. GLG Life Tech Corporation Stevia Corp. Zhucheng Haotian Pharma Co. Ltd. Sunwin Stevia International, Inc. ADM (Archer Daniels Midland Company) Morita Kagaku Kogyo Co., Ltd. Evolva Holding SA Layn Natural Ingredients Wisdom Natural Brands Biovittoria Limited
  Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
  Free customization scope (equivalent to 5 analyst working days)	If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

  
  

  Key Reasons to Acquire the Next Generation Stevia Market Research Report:

  • This report offers a comprehensive analysis of the Next Generation Stevia market from 2017 to 2035, including market segments, current trends, estimations, and dynamics
  • It also provides information on key drivers, restraints, and opportunities
  • Porter's five forces analysis is used to assess the potency of buyers and suppliers, helping stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network
  • The report includes an in-depth analysis of the Next Generation Stevia market segmentation to identify prevailing market opportunities
  • Major countries in each region are mapped according to their revenue contribution to the global market
  • Market player positioning is also analyzed to facilitate benchmarking and provide a clear understanding of the present position of the market players
  • The report includes an analysis of the regional and global Next Generation Stevia market trends, key players, market segments, application areas, and market growth strategies
  
  
  Next Generation Stevia Market

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  Next Generation Stevia Market Report

  
  

  Statistics for the 2025 Next Generation Stevia market share, size, and revenue growth rate were created by Quintile Report™. Next Generation Stevia analysis includes a market forecast outlook for 2035 and a historical overview. Get a free PDF sample of this market analysis, please get in touch with our principal analyst at sales@quintilereports.com