Report Descriptions:

The Global Amaranth Market was estimated at USD 14.25 billion in 2025 and is projected to reach USD 34 billion by 2035, growing at a robust CAGR of 11.19% during the forecast period from 2026 to 2035. The Amaranth market report provides a comprehensive industry assessment, analyzing economic conditions, technological advancements, regulatory frameworks, and evolving consumer behavior to deliver a clear view of future growth potential.

With 2025 as the base year, the Amaranth market is witnessing steady expansion driven by innovation, rising consumer demand, and rapid technological progress. Companies are increasingly refining their go-to-market (GTM) strategies to capture emerging opportunities and respond to shifting market dynamics.

Looking ahead to 2035, the market is expected to sustain its growth momentum, supported by continuous R&D investments, strategic partnerships, and mergers and acquisitions. Businesses that prioritize innovation, agile GTM strategies, and alignment with consumer needs are likely to achieve long-term success. The report delivers detailed insights into key drivers, restraints, opportunities, and challenges across segments, regions, and countries, supported by qualitative and quantitative analysis covering the period from 2017 to 2035.

Historical Analysis (2017 - 2024): Reviews past market trends, performance metrics, and growth patterns to identify factors shaping current and future market behavior.

Forecast and Projections (2026 - 2035): Provides forward-looking market estimates, highlighting growth opportunities, emerging trends, and regional developments.

Compound Annual Growth Rate (CAGR): Presents a clear CAGR calculation for 2026 - 2035, enabling stakeholders to evaluate market growth potential over the forecast period.

Amaranth Market

Amaranth Market

The amaranth market refers to the global and regional trade, processing, and consumption of amaranth, a highly nutritious, gluten-free pseudocereal valued for its rich protein, fiber, and micronutrient content. Naturally free from gluten, amaranth is well suited for individuals with celiac disease or gluten sensitivity and is increasingly positioned as a functional and ancient grain in modern diets.

Amaranth contains essential nutrients such as lysine-rich protein, calcium, iron, magnesium, phosphorus, and manganese, along with antioxidants like gallic acid and vanillic acid. These properties support energy metabolism, bone strength, immune function, digestive health, and cardiovascular wellness. Amaranth is used in whole-grain form, flour, popped grains, and oil across bakery, snacks, cereals, plant-based foods, supplements, and traditional cuisines.

What are the drivers of amaranth market

The amaranth market is driven by rising health awareness, dietary diversification, and growing interest in ancient grains.

Increasing prevalence of gluten intolerance and celiac disease is pushing consumers toward naturally gluten-free grains such as amaranth, which is now widely incorporated into bakery, breakfast, and snack products.

• Growing demand for plant-based protein and functional foods is accelerating the use of amaranth in supplements, fortified foods, and health beverages.

• The rise of vegan and plant-based diets has increased demand for nutrient-dense grains suitable for meat alternatives and non-dairy formulations.

• Clean-label and non-GMO food trends favor amaranth due to its minimally processed nature and recognizable ingredient profile.

• Government initiatives in countries such as India and Thailand promoting crop diversification, farmer income stability, and sustainable agriculture are supporting market expansion.

What are the challenges and restraining factors of amaranth market

Despite its nutritional advantages, the amaranth market faces several adoption and scalability challenges.

• Limited large-scale cultivation and fragmented supply chains result in inconsistent availability and price volatility.

• Amaranths earthy or slightly bitter taste profile can limit consumer acceptance, requiring blending or processing that raises production costs.

• Low consumer awareness compared to mainstream grains such as quinoa, rice, or oats slows market penetration.

• Insufficient agronomic standardization and limited varietal development restrict yield uniformity and commercial scalability.

What are the regional trends of amaranth market

North America: Demand is rising due to strong interest in gluten-free, plant-based, and non-GMO foods. The U.S. market incorporates amaranth into cereals, snacks, nutrition bars, and specialty flours, supported by sustainable food trends.

Europe: Steady growth is supported by robust organic and functional food sectors. Germany and the Netherlands lead adoption in bakery and health foods under EU clean-label and allergen-free regulations.

Asia Pacific: India and Thailand are revitalizing amaranth as both a traditional and export-oriented superfood. Regional initiatives focus on value-added processing and global branding of local varieties.

Latin America: Mexico and Peru, traditional centers of amaranth cultivation, are experiencing renewed production driven by rural development programs, cooperatives, and export demand.

Middle East & Africa: An emerging market where health-conscious urban consumers and specialty retailers are driving gradual adoption, particularly in South Africa and the UAE.

Country-Wise Outlook:

United States:

The U.S. amaranth market is small but expanding, with an estimated 1,0005,000 acres cultivated annually. Demand is driven by gluten-free and nutrient-rich food trends, though supply remains constrained by limited varietal optimization and agronomic consistency. Climate resilience makes amaranth attractive for future expansion.

Germany:

Germany relies largely on imported amaranth for use in organic cereals, bakery products, and energy bars. Strong consumer interest in plant-based and allergen-free foods, along with research into agrobiodiversity, supports steady demand.

Japan:

In Japan, amaranth is valued for its protein, fiber, and mineral content and is commonly blended with rice or used in flour-based foods. Advanced grain storage systems and growing health awareness are supporting gradual market growth.

Competitive Analysis:

The amaranth market is moderately fragmented, dominated by regional producers, organic food brands, and specialty ingredient suppliers.

Competition centers on sourcing reliability, organic certification, traceability, and value-added processing such as puffed grains, flour, and oil. North American and European players emphasize clean-label positioning, sustainability, and direct-to-consumer models.

In Asia, particularly India and Nepal, companies compete on cost efficiency and export consistency, while some firms are expanding into functional foods and nutraceutical applications. Start-ups play a major role in innovation, introducing amaranth-based snacks, granola, baby food, and protein products.

Vertical integration and agronomic control are becoming key competitive advantages as firms seek to manage supply risks and meet regulatory standards.

Key players include Vans International Foods Inc., Bobs Red Mill Natural Foods, Arrowhead Mills Inc., NOW Foods, Marys Gone Crackers Inc., Natures Bakery, Mukushi Foods, Organic Products India, Kilaru Naturals Pvt Ltd., Nova-Lux Group LLC, Proderna Biotech Pvt Ltd., Flavex Naturextrakte GmbH, Nu-World Foods Inc., Lukes Organic, and other players.

Recent Development:

In June 2025, Value Sourcing Co., Ltd. signed an MoU at THAIFEX Anuga Asia 2025 to commercialize Thai Amaranth powder across food, beverage, and supplement applications under the Happy Harvest project.

In August 2024, Hiya launched a zero-sugar, allergen-free kids greens powder featuring organic amaranth as part of its digestion blend.

In July 2023, Herby Angel introduced SuperGro Brain Booster with Ragi & Amaranth, highlighting amaranths role in clean-label, plant-based childrens nutrition products in India.

Study Period for the Amaranth Market:

Amaranth Market

Report Highlights:

Our team of experienced researchers has meticulously gathered and analyzed data to deliver a thorough examination of market dynamics, competitive landscape, and emerging technologies. With a focus on delivering actionable intelligence, this report aims to empower decision-makers with the information needed to make informed choices and stay ahead of the competition. Whether you are a seasoned industry player or a new entrant, our market research report serves as a strategic tool to navigate the complexities of the market, aiding in successful business planning and growth strategies.

Key Chapters of our Amaranth Market Report includes:

Market Dynamics, Variables, and Industry Analysis:

This chapter of our Amaranth market report provides an in-depth examination of the factors shaping the industry landscape. This section typically encompasses several key elements to offer a comprehensive understanding of the industry landscape such as market drivers & restraints analysis, market opportunities & trend analysis, market size & growth analysis, competitive analysis, SWOT analysis, business environment tools such as Porter's five forces & PESTEL analysis, Ansoff Matrix analysis, penetration & growth prospect analysis, regulatory framework & reimbursement scenario analysis, impact of macro & micro economic factors analysis such as Covid-19 impact, GDP growth, market inflation, U.S.- China trade war, Russia-Ukraine war impact, and supply chain analysis.

Segment Analysis & Forecast to 2035:

The segment analysis chapter of Amaranth market report is a critical section that delves into a detailed examination of the market's various segments. Segmentation involves dividing the market into distinct categories based on certain criteria to better understand and address the diverse needs of consumers. This chapter typically follows the introduction and provides a more granular view of the market, offering valuable insights for businesses and stakeholders. The components of the chapter lude segment definitions to understand the inclusions and exclusions of the study, assumptions, market size estimates and growth trend analysis of each segment, qualitative analysis of the segment, technological advancements, market penetration rate, market adoption rate, market share examination by each segment, segment growth drivers and restraint barriers, consumer behaviour and challenge analysis.

Regional Market Analysis & Forecast to 2035:

The chapter in Amaranth market research report is a pivotal section that examines and predicts the market dynamics and trends specific to different geographical regions. This chapter is crucial for businesses and stakeholders seeking a comprehensive understanding of how the market behaves across various locations, enabling them to tailor strategies and make informed decisions based on regional variations. The regional analysis chapter of our Amaranth market report is classified into regions & country-level. The chapter consists of North America (U.S., Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Denmark, Norway, Rest of Europe), Asia Pacific (Japan, China, India, Australia, South Korea, Thailand, Rest of Asia Pacific), Latin America (Brazil, Mexico, Argentina, Colombia, Rest of Latin America), Middle East & Africa (South Africa, Saudi Arabia, UAE, Kuwait, Rest of Middle East & Africa).

Amaranth Market

Competitive Analysis & Company Profiles:

This section of a Amaranth market report is a crucial segment that provides a comprehensive overview of the competitive landscape within the market. This section is vital for businesses, investors, and stakeholders seeking insights into key players, their market positioning, strengths, weaknesses, strategies, and potential impacts on the overall market dynamics. The chapter includes research methodology used to analyse the market competition, list of key players operating in the market, detailed company profile section which includes company overview, business verticals, financial performance, product/services benchmarking, geographical presence, and strategic initiatives.

Key Players Operating in the Amaranth Market are as follows:

• Vans International Foods Inc.
• Pure Inc.
• Marys Gone Crackers Inc.
• Natures Bakery
• Lukes Organic
• Mukushi Foods
• Nova-Lux Group LLC
• Organic Products India
• Kilaru Naturals Pvt Ltd.
• NOW Foods
• Bobs Red Mill Natural Foods
• Arrowhead Mills Inc.
• Proderna Biotech Pvt Ltd.
• Flavex Naturextrakte GmbH
• Nu-World Foods Inc.

Amaranth Market

Report Scope:

Quintile Reports has segmented the Amaranth market into the following segments:

Based on Product, the Amaranth market is segmented into:

• Seed
• Oil
• Leaf Flour
• Starch
• Snacks

Based on Category, the Amaranth market is segmented into:

• Organic
• Conventional

Based on Application, the Amaranth market is segmented into:

• Food & Beverages
• Cosmetics / Personal Care
• Pharmaceuticals / Nutraceuticals
• Animal Feed
• Other

Based on Form, the Amaranth market is segmented into:

• Whole Grain
• Flour
• Oil
• Starch

Based on , the Amaranth market is segmented into:

Report Scope	Details
Report Version	2026
Growth Rate	CAGR of 11.19 from 2026 to 2035
Base year	2025
Actual estimates/Historical data	2017 - 2024
Forecast period	2026 - 2035
Quantitative units	Revenue in USD million/billion & CAGR from 2026 to 2035
Country scope	North America (U.S., Canada), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Denmark, Norway, Rest of Europe), Asia Pacific (Japan, China, India, Australia, South Korea, Thailand, Rest of Asia Pacific), Latin America (Brazil, Mexico, Argentina, Colombia, Rest of Latin America), Middle East & Africa (South Africa, Saudi Arabia, UAE, Kuwait, Rest of Middle East & Africa).
The Segment covered by Product	Seed Oil Leaf Flour Starch Snacks
The Segment covered by Category	Organic Conventional
Companies covered	Vans International Foods Inc. Pure Inc. Marys Gone Crackers Inc. Natures Bakery Lukes Organic Mukushi Foods Nova-Lux Group LLC Organic Products India Kilaru Naturals Pvt Ltd. NOW Foods Bobs Red Mill Natural Foods Arrowhead Mills Inc. Proderna Biotech Pvt Ltd. Flavex Naturextrakte GmbH Nu-World Foods Inc.
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Free customization scope (equivalent to 5 analyst working days)	If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Key Reasons to Acquire the Amaranth Market Research Report:

• This report offers a comprehensive analysis of the Amaranth market from 2017 to 2035, including market segments, current trends, estimations, and dynamics
• It also provides information on key drivers, restraints, and opportunities
• Porter's five forces analysis is used to assess the potency of buyers and suppliers, helping stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network
• The report includes an in-depth analysis of the Amaranth market segmentation to identify prevailing market opportunities
• Major countries in each region are mapped according to their revenue contribution to the global market
• Market player positioning is also analyzed to facilitate benchmarking and provide a clear understanding of the present position of the market players
• The report includes an analysis of the regional and global Amaranth market trends, key players, market segments, application areas, and market growth strategies

Amaranth Market

Available Customizations:

With the given market data, Quintile Reports offers customizations according to the company's specific needs. The following customization options are available for the report:

• You may ask for a global, regional, or country-specific report.
• You may ask if there are any particular types, applications, or products on which you would like to focus.
• You may ask for specific competitors/players to be profiled.

Amaranth Market Report

Statistics for the 2025 Amaranth market share, size, and revenue growth rate were created by Quintile Report™. Amaranth analysis includes a market forecast outlook for 2035 and a historical overview. Get a free PDF sample of this market analysis, please get in touch with our principal analyst at sales@quintilereports.com